EA said it had contractual rights to include the likeness of all players currently in its game. In recent years, Juventus has pulled out of the game, alongside other Italian clubs such as Roma and Lazio. Mino Raiola, the super-agent who represents footballers including Zlatan Ibrahimovic and Paul Pogba, has said hundreds of players want to sue EA over the use of their identities within FIFA. The battle highlights growing tension as some within the sport seek a greater share from the game’s enormous success. In preparation, the company has trademarked the name “EA Sports F.C.” across Europe and plans to make a final decision on what to call its football franchise by the end of the year. Jackson said “the name FIFA lives in the minds of many young players around the world,” but that it had “lots and lots of players. we don’t see a reason why that would change in the future.” “We are not certain that we will move forward with FIFA as a naming rights partner,” David Jackson, a senior executive who runs EA’s football brand, told the Financial Times. The game is now played by 100 million people worldwide, has become a multibillion-dollar business, and is a cultural phenomenon.ĭespite the long and profitable association, the two sides are in a bitter dispute over the value of the FIFA name. The connection was formed 30 years ago, when California-based Electronic Arts licensed the name of Zurich-headquartered FIFA. For millions of football fans, “FIFA” refers not to the sport’s international governing body, but to their favorite video game.
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